Sunday, November 6, 2011

TED's Chris Anderson: the man who made YouTube clever

With TED lecture series, the old magazine mogul Chris Anderson has accumulated 500 million visits to web video of speeches by academics and technology experts. But, he says, is only the beginning of a revolution in education minutes after Alain de Botton said to a packed house in Edinburgh that secularism is necessary to learn from religion and to reintroduce the concept of the sermon, Chris Anderson, the director of TED, needed to fill a few minutes and asked questions of the plant. "Ted is a new religion?" Someone asked. "I can not answer that," he said quickly. "Of course not."

Yet TED

introduced the concept of the sermon - 18 minutes of talks by experts in their respective absolute. Five years ago, when YouTube began, is supposed to be where he went looking for cats that look like Hitler, or people falling on wheels, but TED Talks, with their short essays on everything from neuroscience to creativity took place only 500 visits to the site. At the end of next year, that figure is expected to reach one billion. During the month that the

New World

folded, Anderson has shown that there is a huge appetite and yet largely untapped real news in the real world.

But then, that the media moguls go, that's about as far from the chairman of News Corp. as you can imagine. He founded and made his fortune with not one but two media empires - first with Future Publishing, Bath-based company he founded in the 1980 explosion of appetite equipment and leisure magazines, and later the U.S. Imagine Media, which once had 130 employees and 1500 titles - but in many aspects of the anti-Murdoch. Among other things, because, apart from anything else, few people have heard of him.

However, as the owner of Ted and his self-proclaimed "Commissioner" has become a kind of "ideas Meister ." Appearing on to a TED conference, and over 70 speakers at TEDGlobal last week in Edinburgh, can have a transformative effect on an academic career. "We tried our speakers seem to rock stars," said June Cohen, Director of TED Talks. To a large extent they succeed. A talk by Ken Robinson, rather obscure to the standards of someone, a former professor of art education in Liverpool at the University of Warwick, saw eight million times.


things like the decision in 2005 to reveal the content free. For what is most remarkable about Ted and his transformation into an international media and a global force for the dissemination of knowledge is that it happened almost by accident. When Anderson bought TED in 2001 on behalf of the Sapling Foundation, a non-profit that was more like a supper club for the elite masters of the universe.

is where Bill Gates came to rub shoulders with Al Gore and Sergey Brin and Larry Page, and the annual conference of California has yet to be felt. And it's not cheap: the 850 participants had paid nearly £ TEDGlobal 4000 each. But in 2005, Anderson heard their speakers - people who had spoken of the Creative Commons and how the Internet can be a force for good - and to all online conversations
"TED increased from 800 per year, half a million each day in an incredibly short space of time," said Anderson. "And instead of destroying the business model, which is many people believe, because in essence is giving away the crown jewels, which actually increases as more people have heard of him. "



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