Thursday, February 2, 2012

The Weeknd finds lucrative success - without ever selling a record

11:30 AM | Posted by Free Game Zone | Edit Post

Abel Tesfaye

to write music for free, but did not find a huge success. Is this the future of the music industry?

Christmas came a few days for fans of the busy, depressed, R & B The weeknd act, the stage name of Canadian singer Abel Tesfaye: his latest album, Echoes of Silence, became available for the download from your website for free on December 21.

other hand, Christmas also came in August when the weeknd released their second album, from Thursday to free download, and before March where they were able to pull debut trendspotters The House of balls, also free . Globe, with its sensual jams, soul, narcotics slow, landed in 2011 lists the top ten of a series of publications, including The New York Times, Billboard and The Guardian, and was a finalist in the 2011 Polar Music Prize. It was a record year for the weeknd - in terms of prestige and critical acclaim - and shows that sometimes there is no such thing as a free lunch

The rapid rise
weeknd shows how dramatically the approach to the dissemination of music and the creation of a public that has changed in the first decade of the 21st century. The big change was so dramatic that it is easy to forget that it was only 10 years ago that drummer Lars Ulrich of Metallica has testified before Congress, explaining the group's decision to pursue the change of play, peer -to-peer file-sharing service Napster. "Clearly, then, that if music is free to download, the music industry is not viable," said Ulrich in July 2000. "The argument that the music should be free, then it must mean that the musicians have to work for free. Nobody works for free. Why music? "
  • The argument
  • Yet Ulrich sounded like one seems stale in 10 years, and while no one argues that the musicians have to work for free, the focus of the weeknd is proof that musicians are more in addition to accepting the idea that the album, even large ones, are a means to an end. In 2007, Radiohead released In Rainbows through a system of voluntary donation in which bridges and railway enthusiasts alike can download the album as much or as little as they wanted. Weeknd model is the next step in this evolution. Instead of devaluing the product by offering free music lent an aura of prestige around. The album is the equivalent of a trendy nightclub with no sign outside. Or perhaps a better comparison would be the platform for social media Facebook and Twitter, which arose from the idea of ??a unique and valuable user experience should always be the main objective. Find a way to monetize that experience comes later.

The weeknd has clearly found the experience of end users - many people rushed to unload the silence that echoes the server crashed - but it is still a way to make the request that created a hit of luck. Tesfaye is categorically shy with the press (which has yet to give an important interview and did not respond to a request by The Guardian) and played very few programs that could count on two hands and fingers still enough leftovers to eat with toothpicks. In an interview with Billboard, the music executive, said Marc Geiger weeknd was flooded with offers from record labels in the week of the release of balloons, and an offer of $ 25 000 to play a show. The weeknd was placed in the precarious position of having to find a way to sell without losing its prestige, but it seems to be a path to a lucrative career without a forced sale.


Find best price for : --Weeknd--

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