Next Gen News

TV bosses try to reproduce the effect of Jamie Oliver, in times of winter with a lot of programs of the season started with Jamie Oliver and his mission is to improve school meals. Now, thanks to their success and that other programs has led the campaign, TV programming winter have a large number of celebrities to answer some of the thorniest issues in Britain.

Grand Designs 'Kevin McCloud, the expert Mary Portas retail and architect George Clarke against some of the new season series for Channel 4 . More on BBC2

Hairy Bikers' on wheels fights to save the food distribution system that helps the elderly and provides a series of BBC1 Gerry Robinson Man of business compared the programs in the industry and the NHS.

Sue Murphy, head of factual entertainment and features Channel 4 believes that public disengagement with politics is responsible for the rise of the campaign by the program. "When people feel excluded from the political system, they see problems in the heart of life - things like food, housing and manufacturing - and are interested in how they can solve them."

insisted that the status of star presenters was not important. "I'm not saying to people that we meet our new shows such as celebrities," he said. "We have seen people who have a long history of the authenticity and involvement in areas that are native, there is a case of Cheryl Cole look at poverty in the northeast. The talent on the screen with which we work lead to long-term campaigns. "

In February, the fashion guru Mary Portas attempting to revive the once thriving domestic industry, while in another series of Celebrity farmer Jimmy Doherty will ask if we can balance our morale on a budget, make ethical food is affordable. The campaign will also be accompanied by another celebrity chef -. At the beginning of next year, Gordon Ramsay will embark on a project in prisons with the Department of Justice