Wednesday, October 12, 2011

Liverpool's break of cover hands Premier League its toughest test yet

Desire

club to control their own television rights jeopardizes the value of the Major League - their collective sales model

overseas television rights sales in the Premier League has become the oil that greases the wheels turn quickly in the style of the most popular league in the world. When the first TV contract was sealed by then the sum unimaginable £ 304m, after the memorable phone call Tottenham Hotspur chairman Sir Alan Sugar, Sam Chisholm Sky ITV suddenly saying "water" element in the foreign supply was so small that are not recorded. When the contract was signed more recently (for three seasons, 2012-13), the number of foreigners has more than doubled from £ 625 for the last three years compared to 1.4 billion pounds.

that this agreement pints Heaven first toast in a pub in Coventry indescribable, broadcast today's global executive from Kansas City to Kuala Lumpur and Abu Dhabi Accra, raising their glasses in the world in English call football. Cabal heavy frames and consultants who conducted the auction of Premier League media through the rough waters over two decades of regulation, ensuring regular six-figure bonus for them and for the exponential growth of wages for players and agents in the process, the experts led to the value of these rights. When you sit down early next year to develop the new tender for the three years 2013-14 forward, the expectation is that revenues in foreign countries may exceed domestic revenues (currently ? 2.1 billion ) for the first time.

Most experts agree that domestic supply is unlikely to increase much - ESPN and BSkyB to invest effectively above the market rate at a level they believe the maintaining the quality of the product offer. It is the enormous growth of the Premier League and their teams abroad that will drive the future growth of audience and revenue. This is why Liverpool, with a remaining value of the brand is still the second highest in Manchester United thanks to its unprecedented success in the 1970s and 1980s, descended on him in the media a turbo on its sales low new financial arrangements of the UEFA fair play.

Twenty years after the dawn of the revolutionary Premier League, Liverpool is the first to break the cover under the sign of the model of television rights has fueled a boom in the Premier League is under new pressure From the biggest clubs.

The Premier League is, in essence, a conservative organization. Some of its leaders as a joke that, far from the counter companies Rage critics portray them as yours is actually a socialist model. Many are concerned about the extent to which the Premier League, he shares his money outside the magic circle of its participants, but it is difficult to argue that redistribution is not one of theirs.

Annual Report

manual Premier League points with pride to the club with the highest incomes (£ 60.4m Manchester United) received a little over a year and a half of money on television as much as the bottom (Blackpool £ 39.1m) last season. In the first season of the Premier League, the proportion was nearly three to one. In Spain, there are more than 12 to one.

Scudamore has regularly had reason to give thanks to the foresight of his predecessor, Rick Parry - later, of course, a leader of Liverpool - to ensure a significant change in their book of rules requires a period two two-thirds majority. Over the years, which prevented the best clubs to capture a greater share of the riches on offer and, by contrast, is small groups of bad clubs pushing through the reform (see the various proposals of two Premier League levels or play-offs for the final place in the Champions League).

When Peter Kenyon, Manchester United executive, was the last to offer clubs to sell their own rights abroad amid much talk about this era of broadband could mean for his bravery, was slapped by 19-1 by fellow clubs. Much has changed since 2003, both in terms of money at stake and ownership of clubs. It is unlikely that the vote would be so clear cut this time.

as money continued to roll, the biggest clubs have fallen into a collective mind. The Glazer, owners of United, is said to be uncertain at first but were convinced of the logic and turned his mind to the exploitation of human peripheral and turbo-charge of the territory by territory sponsorship.

Scudamore has consistently emphasized that the increasing globalization of the league did not cause a change in the principles of collective selling, as Ken Bates, Martin Edwards and Doug Ellis has been replaced by Roman Abramovich Malcolm Glazer and Randy Lerner. This determination will be tested today.

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