Wednesday, October 12, 2011

Liverpool threaten breakaway from Premier League TV deal

8:11 AM | Posted by Free Game Zone | Edit Post



current agreement considered a high flight of billions of pounds from clubs

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agreement that billions of shares of the television equally between the clubs in the Premier League is facing its greatest threat so far Liverpool has announced that it would challenge the rights TVs abroad to be sold on a club by club basis.

Liverpool

CEO, Ian Ayre, emphasized the breaking of the agreement for public broadcasting, worth £ 3.2 billion total for all clubs in the Premier League in 2010-13, is "a debate that needs to happen" with the Anfield club to the Spanish model, which allows for Barcelona and Real Madrid to negotiate individual contracts that dwarf the national and European rivals.

Since the founding of the Premier League in 1992, its success was mainly based on the principle of collective selling, where each club can expect to so humble a fixed percentage of the price of television " merit "awards for the end positions a. add-on change of this model may revolt of small clubs who are the losers, and threatens the very structure of the league.

Today, the League broadcasting rights sold domestic and foreign income and joints more than twice in his last international negotiations, from £ 625 to £ 1 for the period 2007-10, 4 billion by 2010 -13. With the Premier League is shown in 212 countries and has 98 distribution partners around the world, is expected to increase following the similar agreement with the foreign rights potentially worth more than the first inside.

Ayre believes that the world top four Premier League is based - Liverpool, Manchester United, Chelsea and Arsenal - deserve greater participation from 2013, with the spread abroad have a greater influence on the Anfield club's financial future is a new stadium. "I personally believe that change will play out and recognition of our brand worldwide," said the general manager of Liverpool. "Maybe the path will be the individual rights of television as they do in Spain . There are so many things change in this particular field.

"What is absolutely certain is that, with the greatest respect for our colleagues in the Premier League, but if you're a fan of Bolton in Bolton, then you subscribe to heaven because that 'they want to see Bolton. All the world has to. Also, if you're a fan of Liverpool in Liverpool, subscribe. But if you are in Kuala Lumpur there is no one to subscribe to Astro, or for ESPN see Bolton, or whether it is a very small number. Considering that most subscribers are because they want to see Liverpool, Manchester United, Chelsea or Arsenal.
  • "Therefore, it is fair for the international rights are shared equally among all clubs Some will say:". Well, you must be all in to do that "But it's not really where the income is derived from the station, and is not really what people want to see on this channel? We know who we are. And many more. At some point, you certainly feel there should be a rebalancing in which, for what we do is hurt us compared to other major European clubs. "
that would require 14 of the 20 members of the Premier League to vote for a new trade agreement. Although Sir Alex Ferguson recently described the agreement as "good", even though the clubs insisting deserve more rights abroad, and the system of the League has attracted much criticism, Ayre believes that the current threat financial strength of the Premier League.

"If Real Madrid or Barcelona or other big European clubs have the opportunity to really value their potential international media, where is Liverpool and Manchester United? We will share our own, because we will all be kind to others? whole phenomenon of the Premier League could be threatened. If you only get larger and larger and generate more and more, while all players will start to drift this way and that the bubble burst Premier League, because we adhere to this model of a tie? It's a real debate that should occur. "

Liverpool insist that their radical proposals are limited to the dissemination abroad, but success on this front could set a precedent in the country over the long term, and the club plans to raise the issue the next meeting of the Premier League. Frank Ayre admission comes nearly one year after the Fenway Sports Group purchased the club from Tom Hicks and George Gillett, the High Court and with the distribution of income, other major financial decision to be solved by American homeowners still be able to build a new stadium or renovate your current home, Anfield.
Liverpool chief executive insists that the club is conducting a "parallel evolution" in both, with the planning regulations which complicates the reconstruction of Anfield and the benefits of financial assurance to new construction, Ayre admits that it is only possible with a naming rights agreement. "We have had discussions here and elsewhere in the world, with a small group of people who have reduced our target for the naming rights. It is absolutely a catalyst to build a new stadium. The economy is not enough to stack without it.

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