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No. 10, proposing a debate on reducing the school holidays and the review of child benefit, according to leaks

Downing Street is planning to cut the summer school holidays, the review of child benefits and the ban on advertising to children under 16 years as part of an offensive to regain the 'women voters, according to a government memo leak.

The paper reveals a growing concern in the heart of the coalition government fails to fulfill its promise of being the "majority rule in the family always" and worried that his support among women is particularly low.

The four-page document, marked "restricted - policy" was written by officials at No. 10 and distributed to government departments last week. It includes proposals to build a team interdisciplinary communications government announced a series of policies to win back the woman.

appointment was an "urgent need of our game in communicating what we do." He said, "We understand that there are a number of policies we have followed as a government are considered affected women or their interests, so disproportionate. "The document mentions public sector wages and pensions as an example", especially in contrast with - mostly men - bankers, the popular story "

The proposals include moves to discuss the reduction of the summer to help working families - "if you're brave," he said. "It's difficult in the context of the autonomy schools - but you can try some encouragement, "he added. Other measures proposed are as follows:

. allocation of frontloading to help parents with child care and loss of income during the years of their first child.

. Working for an advertising ban on "right" to children.

. Presentation of the budget staff of maternity services for women to shop around for services.

. Develop a strategy - "including the potential of all working groups" -. To ensure that no more candidates for mayor, elected police boards and local associations Company

. Change of plans for the new universal credit to give women automatically, instead of allowing the applicant to designate a family member.

Cameron strategist leader, former pollster Andrew Cooper, is also working on the issue and spent the summer analyzing the problem of women and the coalition. This week, Downing Street is holding a meeting with representatives from across government, some by the office of Interior Minister, Theresa May. No. 10, declined to comment on the leaked document, but one source noted that the nature of the document was to gather ideas for discussion and decisions were not reached.
The document states that women have a bad reaction to "visible and important" issues, including tuition fees, the abolition of child trust funds, changes in tax credits children's services and support revenue. Coalition "woman friendly" policies for flexible working, parental leave, child care and health visitors, meanwhile, was not recorded, he said. "There are also areas that have made bold statements or promises, but they do not have enough - including, for example, our general statement that would be" the rule of the majority of the family forever, "[and ] some companies to increase the representation of women on boards, "he said.