Talking Tom Cat takes Outfit7 past 360m downloads and 100m users
"The next Harry Potter come from a mobile application," says CEO Singh Narry
Outfit7 is the implementation of mobile applications that have made his name with Talking Tom Cat:. A virtual pet on the iPhone has repeated the words of the people on their return in a shrill voice
has since led to a sequel, and a number of friends who speak other applications in the IOS and Android. Are they popular? Just a little.
"We've already spent 360m downloads, and we have just over 100 million monthly active users," said Narry Singh, CEO of the company.
"The numbers seem to be tripping up on a road a little faster than last year, and we have very aggressive and ambitious goals for 2012. During the holiday season, a average of 1 million downloads a day. "
In many ways, Talking Friends is comparable to that of Angry Birds Rovio, the two popular brands of digital now taken more seriously by the biggest players in media and entertainment industries, who more mocked evolution as potentially short-lived.
Clothingwas talking to media and entertainment on possible partnerships, but Singh says that ads on the results can not be made until later this year.
Quote Zynga IPO as turning a key in promoting more animals from show to talk with companies like Outfit7 whose businesses are based on characters and digital sales of virtual items.
"The transparency of some of the measures in its S1 filing has done more for the industry that perhaps many other things that people want to talk in the mobile world," he says. " The IPO Zynga benefits all. "
Singh also said that the media giants have realized that the newcomers as Outfit7, Rovio and Zynga now has a reach far beyond their traditional networks, be it television, media or other online.
"If you look at our monthly active, we are twice the size of television in America's largest network," he says. "We also have a granularity of understanding of our users who have only fantasized about in the analog world. "
breaks. "The fact that some CEOs of the largest media companies in the world of grandchildren who are obsessed with Tom Cat Talking ... They realize that the next Harry Potter will not come from Hollywood or Bollywood, but from a mobile application. "
global growth
One of the most amazing things about the growth of Angry Birds and friends talk about is its global nature, the characters are a group of fans via digital distribution stores applications much faster than any company could run local marketing campaigns.
Singh points out that when Outfit7 recently hired its first employee in South Korea, the company had 19m users there. Worldwide, meanwhile, took Outfit7 11 months to reach its first 100 million downloads, but the last 100 meters lasted three months.
"The real question in this industry if you can not succeed for two or three months, but if you can stay the course over two or three years," Singh said, suggesting that a company is a time of requests reaches hundreds of millions of downloads that may contain serious hopes to avoid being a marvel once.
Outfit7 is clearly trying to use its network and cross-promotional skills to work with the intellectual property of other companies, as well as provide a platform for brands to promote their products .
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