David James on the women's football
Have some of Germany 's football players a more radical approach, taking part in a shoot for Playboy magazine, which caused some consternation, I hear. I can 't really see the problem with him. Male soccer players to have similar photo shoots over the years: it has all become an integral part of the rise of the celebrity footballer.
I 've recently with my old Liverpool team-mate Robbie Fowler reunited - we' re doing our coaching badges together over the summer - and chats with him memories of the old days has brought. In many ways we were the catalysts for all these superstar footballers nonsense, because it shows the great desire for order footballers in magazines and on television. Back then, if you weren 't in FHM and Loaded, you were out of the loop.
Many of us have male modeling - I have Armani and Eric Cantona had a go on the catwalk for Paco Rabanne and over the years, there have been many footballers modeling underwear in sexy poster campaignsfrom David Beckham to Freddie Ljungberg. Promote last year at the World Cup, Didier Drogba and Cristiano Ronaldo appeared on the cover of a magazine to gather just down their pants and show their sex appeal.
Germany 's football players posing in sexy Strip in order to promote themselves and their sport is only part of the advertising for this World Cup. The marketing for the tournament was phenomenal - the organizers sold 700,000 tickets, and many of the games are already sold out, including the finale - as the sport is hardly relying on sexy images to promote themselves.
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